Where should auto parts enterprises go?

  • Categories:Industry news
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  • Time of issue:2021-08-30
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(Summary description)80% of the world's fake auto parts are in China! Seeing this amazing number, I believe many Chinese car owners' * * feeling is, are we all using fake auto parts?
Just before the "315" in the past, Chaoyang Branch of Beijing Municipal Administration for Industry and Commerce found more than 700 counterfeit general brand accessories worth more than 400000 yuan in Shenghua Auto Parts City, wangsiying, under its jurisdiction. Daya Bay branch of Huizhou Administration for Industry and Commerce seized 45 barrels of 418 kilograms of fake shell registered trademark lubricating oil. We are used to it that when we go to the Auto Parts City ourselves, even if we buy simple accessories, we are in danger of being cheated.
What does not match the chaos of the auto parts market is that the business opportunities in the auto aftermarket are becoming greater and greater with the growth of car ownership. Yu Yuanbo, vice president of China Automobile Circulation Association, said recently that it is expected that China's automotive aftermarket will increase to about 490billion yuan by 2012, and automotive parts will account for the majority of the cake in the automotive aftermarket.
Although the business opportunities are large, but the market is chaotic, where should the parts enterprises go?
Relevant experts believe that the automobile after-sales market is different from the supporting market. In addition to the ability of the sales system, the construction of brand power for end users is another key factor. For example, the brand awareness of end customers of a domestic brake pad enterprise is about 30%, driving its sales from 60million yuan in 2007 to 200million yuan in 2011; In contrast, the sales volume of an international * * brake pad enterprise in China's automotive aftermarket has remained at 10million yuan, because its end customer brand awareness is only 3%.
Compared with local auto parts enterprises, international auto parts giants have clearly seen this point. Recently, Delphi, Philips, huimen and Tennessee, four of the world's top 100 auto parts giants, jointly held a large-scale market activity "auto parts * products to terminals" in Shanghai, which has just kicked off the activity in 100 cities across the country. It is expected that more than 50 international * * brand manufacturers such as Bosch will participate in the activity in the later stage. The joint action of international giants indicates that the competition in China's automotive after-sales market is becoming white hot, and the local parts enterprises, which are already in a weak position, are afraid that their living space will become increasingly narrow if there is no positive action.

Where should auto parts enterprises go?

(Summary description)80% of the world's fake auto parts are in China! Seeing this amazing number, I believe many Chinese car owners' * * feeling is, are we all using fake auto parts?
Just before the "315" in the past, Chaoyang Branch of Beijing Municipal Administration for Industry and Commerce found more than 700 counterfeit general brand accessories worth more than 400000 yuan in Shenghua Auto Parts City, wangsiying, under its jurisdiction. Daya Bay branch of Huizhou Administration for Industry and Commerce seized 45 barrels of 418 kilograms of fake shell registered trademark lubricating oil. We are used to it that when we go to the Auto Parts City ourselves, even if we buy simple accessories, we are in danger of being cheated.
What does not match the chaos of the auto parts market is that the business opportunities in the auto aftermarket are becoming greater and greater with the growth of car ownership. Yu Yuanbo, vice president of China Automobile Circulation Association, said recently that it is expected that China's automotive aftermarket will increase to about 490billion yuan by 2012, and automotive parts will account for the majority of the cake in the automotive aftermarket.
Although the business opportunities are large, but the market is chaotic, where should the parts enterprises go?
Relevant experts believe that the automobile after-sales market is different from the supporting market. In addition to the ability of the sales system, the construction of brand power for end users is another key factor. For example, the brand awareness of end customers of a domestic brake pad enterprise is about 30%, driving its sales from 60million yuan in 2007 to 200million yuan in 2011; In contrast, the sales volume of an international * * brake pad enterprise in China's automotive aftermarket has remained at 10million yuan, because its end customer brand awareness is only 3%.
Compared with local auto parts enterprises, international auto parts giants have clearly seen this point. Recently, Delphi, Philips, huimen and Tennessee, four of the world's top 100 auto parts giants, jointly held a large-scale market activity "auto parts * products to terminals" in Shanghai, which has just kicked off the activity in 100 cities across the country. It is expected that more than 50 international * * brand manufacturers such as Bosch will participate in the activity in the later stage. The joint action of international giants indicates that the competition in China's automotive after-sales market is becoming white hot, and the local parts enterprises, which are already in a weak position, are afraid that their living space will become increasingly narrow if there is no positive action.

  • Categories:Industry news
  • Author:
  • Origin:
  • Time of issue:2021-08-30
  • Views:0

80% of the world's fake auto parts are in China! Seeing this amazing number, I believe many Chinese car owners' * * feeling is, are we all using fake auto parts?
Just before the "315" in the past, Chaoyang Branch of Beijing Municipal Administration for Industry and Commerce found more than 700 counterfeit general brand accessories worth more than 400000 yuan in Shenghua Auto Parts City, wangsiying, under its jurisdiction. Daya Bay branch of Huizhou Administration for Industry and Commerce seized 45 barrels of 418 kilograms of fake shell registered trademark lubricating oil. We are used to it that when we go to the Auto Parts City ourselves, even if we buy simple accessories, we are in danger of being cheated.
What does not match the chaos of the auto parts market is that the business opportunities in the auto aftermarket are becoming greater and greater with the growth of car ownership. Yu Yuanbo, vice president of China Automobile Circulation Association, said recently that it is expected that China's automotive aftermarket will increase to about 490billion yuan by 2012, and automotive parts will account for the majority of the cake in the automotive aftermarket.
Although the business opportunities are large, but the market is chaotic, where should the parts enterprises go?
Relevant experts believe that the automobile after-sales market is different from the supporting market. In addition to the ability of the sales system, the construction of brand power for end users is another key factor. For example, the brand awareness of end customers of a domestic brake pad enterprise is about 30%, driving its sales from 60million yuan in 2007 to 200million yuan in 2011; In contrast, the sales volume of an international * * brake pad enterprise in China's automotive aftermarket has remained at 10million yuan, because its end customer brand awareness is only 3%.
Compared with local auto parts enterprises, international auto parts giants have clearly seen this point. Recently, Delphi, Philips, huimen and Tennessee, four of the world's top 100 auto parts giants, jointly held a large-scale market activity "auto parts * products to terminals" in Shanghai, which has just kicked off the activity in 100 cities across the country. It is expected that more than 50 international * * brand manufacturers such as Bosch will participate in the activity in the later stage. The joint action of international giants indicates that the competition in China's automotive after-sales market is becoming white hot, and the local parts enterprises, which are already in a weak position, are afraid that their living space will become increasingly narrow if there is no positive action.

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